Team Bath Netball announces new partnership with Elandr
Team Bath Netball is delighted to announce a new partnership with Elandr, a pioneering sportswear brand dedicated to protecting and empowering netball players at every stage of the game.
Backed by Blue & Gold legend and Team Bath Hall of Fame inductee Serena Kersten (nee Guthrie), Elandr specialises in purpose‑built netball footwear, challenging the one‑size‑fits‑all approach traditionally seen in court shoes. Its flagship product, InfinitMax – which has been independently tested by the Cambridge Centre for Sport and Exercise Sciences at Anglia Ruskin University – is the world’s first netball shoe to feature built‑in ankle stabilisation.
With research showing that up to 80 per cent of netball players experience at least one ankle injury during their playing career, Elandr was founded to address one of the sport’s most persistent challenges. By removing the need for tape or external braces, InfinitMax gives players the confidence to move freely, helping them stay on court for longer and perform at their best.
This new partnership reflects a shared belief between Team Bath Netball and Elandr that every player deserves the best possible support, from those taking their first steps in the Athlete Development Centres (ADCs) to athletes progressing towards NXT Gen netball and beyond.
As part of the partnership, every pair of InfinitMax shoes purchased using Team Bath Netball’s exclusive discount code TEAMBATH10 will generate funds for Team Bath Netball’s Financial Support Scheme. This scheme is designed to support athletes at any stage of the Team Bath pathway, helping to reduce financial barriers and ensure that access to high‑quality equipment, opportunities and environments is never a limiting factor in a player’s development.
Speaking on the importance of the partnership, Emily Siddy, Netball Manager at Team Bath, said: “Building new, forward‑thinking partnerships is vital to ensuring our pathway continues to evolve and support our athletes in the best possible way. Elandr shares our values around innovation, player welfare and long‑term development, and this partnership allows us to enhance our pathway in a tangible and meaningful way.
“The fact that every purchase using our discount code directly feeds back into our financial support scheme means this partnership will have real impact, supporting athletes across our programme at every stage of their journey.”
Eloise Gueye, Founder & CEO at Elandr, echoed the significance of the partnership, adding: “Partnering with Team Bath Netball is something we are genuinely proud of. They are one of the most respected organisations in the sport and their commitment to developing players across their ADCs and pathway is exactly the environment InfinitMax was built to serve.
“Young players who are putting in the work deserve the best possible protection and we cannot wait to get started. This partnership also has a particular significance for our founding team as Team Bath holds a very special place in Serena’s history in the game, and that connection makes this feel like the beginning of something truly meaningful.”
The partnership will officially launch at Team Bath Netball’s final home game of the 2026 NXT Gen season on Saturday 16th May where Elandr will take over the activation zone, giving fans, athletes and families the opportunity to learn more about the InfinitMax shoe and the shared commitment to supporting player development and welfare.
Tickets for the fixture, against LexisNexis Dragons, can be purchased by clicking here.
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